Dr. Emoto’s water woo metastasizes
Indiana Jones had a saying: “Snakes. Why’d it have to be snakes?” This line was most famously delivered in Raiders of the Lost Ark after he and his friend Sallah had opened the Well of Souls and were staring down into it. Sallah noticed that the ground appeared to be moving within; so Indy shined a light down the entrance, only to see thousands of snakes waiting for him at the bottom.
Sallah then drily observed, “Asps. Very dangerous. You go first.”
As we knew from earlier in the movie, Indiana Jones hated snakes and was afraid of them; so it was only natural that later in the movie he would encounter a floor literally writhing with thousands of them. So it was when I innocently picked up the latest issue of TIME Magazine and started perusing it yesterday. What to my fearfully wondering eyes should appear but an article entitled Mind over Chocolate. Because I like chocolate, I was curious and began reading:
Move over, organic, fair trade and free range–the latest in enlightened edibles is here: food with “embedded” positive intentions. While the idea isn’t new–cultures like the Navajo have been doing it for centuries–for-profit companies in the U.S. and Canada are catching on, infusing products with good vibes through meditation, prayer and even music.
My reaction was much like Indy’s: “Intent. Why’d it have to be intent?”
To which my imaginary companion replied, “Emoto. Very woo-ey. You go first.”
So I will, because as much as the whole concept of “intent” in various “alternative medicine” and other woo irritates the crap out of me, it also holds a bizarre fascination as well.
Before I go on to deal with these products, let’s take a trip back down memory lane to nearly two and a half years ago. That’s when I first encountered the infamous Dr. Emoto and his amazing water woo. Naturally, being the…pioneer that he is, a lot of this business of “imbuing” water and food with happy “intent” can trace back to him, at least as a business plan, given his H20m water. The long story is in the link immediately preceding this; the short story is that Dr. Emoto believes that water can somehow be altered by “vibrations” sent from someone focusing his or her intent upon it and that those vibrations leave behind residue of that intent that can then be imparted to the people who consume H20m. As “evidence” for this, Dr. Emoto cites “studies” (I’m using the term very loosely here, as you might imagine) in which he claims to be able to differentiate different ice crystals on the basis of whether “good” or “bad” intent had been directed at them. Being of an entrepreneurial bent, Dr. Emoto decided to scale up his focusing of intent on water into an industrial process, infusing the water with happy thoughts thusly: